For DTC eCommerce brands doing $250K–$20M/year
Find Out Why Your Demand Is Underperforming — Before You Spend Another Dollar Trying to Fix It
The Phase 0 Demand Engine Diagnostic validates your data, computes your real blended MER, and tells you — with evidence — whether your problem is measurement, demand, or capture. Watch the video, then see if you qualify.
Demand Engine Diagnostic — walkthrough
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(2-minute assessment)
The problem
Most brands don’t have a demand problem. They have a measurement problem wearing a demand problem’s clothes.
Platform dashboards over-report. Refunds vanish from marketing math entirely. “Conversions” turn out to be add-to-carts.
We’ve audited accounts where every ROAS figure the founder saw for a year was fiction — not because anyone lied, but because nobody ever reconciled the numbers against what the bank actually received.
You cannot fix what you cannot accurately see.
(2-minute assessment)
What Phase 0 does
Three passes, in order. Each one gated by the last.
No analysis happens on numbers we haven’t validated first. That sequence is the whole point.
Data Integrity Audit
We trace conversions end-to-end and reconcile Shopify net revenue against every platform's claims. Any delta over 15% gets explained before a single number gets used downstream.
Demand Analysis
From validated data only: your real blended MER, where revenue actually comes from, and where spend is being wasted.
Root-Cause Diagnosis
3–6 findings, each with the evidence behind it, the cost of inaction, and the fix — prioritised by leverage.
What we keep finding
Three real accounts. Three numbers nobody knew were wrong.
370
Reported "conversions"
Every one of them an add-to-cart. The account was optimising toward a metric that never represented a sale.
$345K
Refunds in 7 months
Three times the entire marketing budget for the period — and invisible in every report the founder was shown.
16.0
Validated blended MER
The platform reported 22.6× ROAS. Reconciled against Shopify net revenue, the real figure was 16.0.
Who this is for
We’d rather disqualify you now than waste your two weeks.
A good fit
- DTC brands doing $250K–$20M/year, spending on ads or stuck unable to scale
- Founders who suspect their numbers, or are tired of agencies grading their own homework
Not a fit
- Pre-revenue stores
- Anyone hunting for a quick ROAS hack
How it works
Three steps to a yes or a no.
- 01
Take the 2-minute assessment
A short qualification survey. It tells us whether Phase 0 is even the right thing for your brand.
- 02
If it's a fit, book a 30-minute Diagnostic Fit Call
Only qualified brands see a calendar. If you're not a fit, we'll say so on the spot.
- 03
We show you exactly what Phase 0 would examine
Scoped to your brand, with what it costs. No pitch-slapping.
(2-minute assessment)
The assessment
See if you qualify.
Two minutes. If Phase 0 is a fit, you’ll be able to book a Diagnostic Fit Call at the end — if it isn’t, we’ll tell you that instead.
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Questions